At OODA we believe in creating new value through investment, partnership, and nurturing emerging concepts that have the potential for disproportionate impact on business, science, culture, or society.

We are firm believers in the concept of black swans and also in the notion that trends and opportunities can be identified with thoughtful analysis and judgments about the future.

We study and look to understand the environmental, technological, scientific, and geopolitical factors that will impact the future as well as the gray area phenomena on the fringe that could present unexpected challenges or opportunities.