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OODA – Enabling Intelligent Action

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OODA Loop

OODA Loop is a subscription intelligence platform designed and operated by our team to provide critical intelligence, analysis and insight on global security, technology, and business issues. OODA Loop is the culmination of three years of experimentation by a team of engineers and analysts and informed by over 20 years of thinking about the nexus of strategic and tactical intelligence.

You can learn more by visiting the OODA Loop web site.


Historically, the OODA loop (for observe, orient, decide, and act) is a concept originally applied to the combat operations process, often at the strategic level in military operations. It is now also often applied to understand commercial operations and learning processes. The concept was developed by military strategist and USAF Colonel John Boyd [Wikipedia]. OODA services are inspired by and designed to fit into an OODA loop framework.