"The prize goes to the person who sees the future the quickest." - William Stiritz

The OODA loop (for observe, orient, decide, and act) is a concept originally applied to the combat operations process, often at the strategic level in military operations. It is now also often applied to understand commercial operations and learning processes. The concept was developed by military strategist and USAF Colonel John Boyd [Wikipedia].

OODA services are inspired by and designed to fit into an OODA loop framework.

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